On 26 November at 10:00 at Lūznava Manor and 2 December at 10:00 at the design shop Kabata, free practical training sessions will be held for craftspeople and creative professionals from Latgale: anyone who creates and sells their own work. The training will help participants improve their digital skills, learn the latest trends in social media management, and start selling in the global market.
Participants will explore questions such as:
- What kind of content currently resonates with social media users?
- How can you generate ideas for posts and stories?
- How can you take magazine-quality photos using just your phone?
- What is the “three-second rule” in video creation?
- How can you make artificial intelligence work in your favour?
Craftspeople will learn all this and much more on 26 November, with nearly half of the training time dedicated to practical exercises and real examples. According to the trainers, each participant will leave the session with several ready-to-publish social media posts and plenty of ideas for future digital content. The training will be led by Katrīna Bartkeviča and Marta Vorkale from SIA “Sistering”, together with Daiga Laizāne.
The second day of training (2 December) will focus on experience sharing among craftspeople. After all, who better than craftspeople themselves know how to package fragile ceramic pieces so they can safely travel across the ocean, or how to communicate professionally even with the most demanding customers? Before the experience-sharing session, participants will also have the opportunity to take part in a coffee roasting masterclass by Kūp.
Participants are invited to register for the training by filling out the REGISTRATION FORM here: ej.uz/crafdigi (it is possible to register for both days or for only one of the training days).
Registration is open until 21 November.
Participation in the training is free of charge.
About the Trainers
The creative studio “Sistering” is led by sisters Katrīna Bartkeviča and Marta Vorkale. They help businesses find their voice, highlight their values, grow, and build lasting connections with their audiences. “Sistering” believes that Latgale is home to bold and inspiring brands capable of leaving a lasting impression. The team has collaborated with more than 40 companies and organisations, including SIA “Lūsēni”, Ludza Municipality, and Malnava College.
Daiga Laizāne is a digital content creator and multimedia specialist. She manages social media accounts for the Latvian Radio Latgale Studio and collaborates with companies such as Rimi, Rēzeknes gaļas kombināts, and Alba. She closely follows digital trends and enjoys sharing her knowledge. Daiga believes that modern, creative, and well-thought-out social media content can turn passers-by into loyal followers.
About the Project
The training sessions are organised within the ERASMUS+ project “CrafDi”. The project is implemented by Lūznava Manor in cooperation with partners from Greece and Turkey.
The aim of the project is to strengthen the digital skills of local craftspeople, helping them successfully operate in the global market and reach more customers. Craftspeople involved in the project will also have opportunities to connect with each other, build collaborations, and become part of an international network of craftspeople that will be featured on the project website www.crafdihub.com.
Additional information:
Iveta Balčūne
Manager of Lūznava Manor and Project Manager of “CrafDi”
Email: iveta.balcune@rezeknesnovads.lv
Phone: +371 29390701
Funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or The State Education Development Agency (hereinafter – VIAA). Neither the European Union nor the granting authority (VIAA) can be held responsible for them.
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