The target audience of the CrafDi: Crafting Digitally – Bridging Artisans to Global Market project includes several key groups:
1 – Rural Artisans and Craft Producers
These are individuals or small craft enterprises in Latvia, Greece, and Turkey who produce traditional handmade goods but face challenges in accessing broader markets due to limited digital literacy or online presence. They will receive training in e-commerce, digital storytelling, and online shop creation to help them market and sell their products globally.
2 – Trainers and Facilitators in Vocational and Non-Formal Education
Professionals who support artisans and small entrepreneurs in skill development. They will benefit from the project’s training materials, guides, and video tutorials, which can be reused in future educational contexts.
3 – Local Communities and Cultural Organizations
Entities interested in preserving traditional crafts and cultural heritage. They are indirect beneficiaries, as the project’s outcomes will help sustain traditional knowledge and promote community-based entrepreneurship.
4 – Young People in Rural Areas
Particularly those at risk of unemployment or migration. By engaging them in digital craft entrepreneurship, the project helps revitalize rural economies and encourage youth to value and continue local traditions.
5 – Consumers and Global Audiences
Through the digital marketplace, consumers worldwide gain access to authentic, handcrafted products while learning about the cultural stories behind them.
In essence, the project targets rural artisans as the core audience, while also benefiting educators, communities, and global consumers through its broader social, cultural, and economic impact
Bir yanıt yazın