CrafDi GUIDE
The CrafDi Guide has been developed within the framework of the Erasmus+ project “Crafting Digitally: Bridging Artisans to Global Market” ( 2024-2-LV01-KA210-ADU-000293470 ) to empower artisans and creative entrepreneurs in embracing digital transformation. This guide serves as a practical roadmap for individuals who wish to expand their craft-based businesses into the online marketplace. It offers essential insights into e-commerce fundamentals, brand development, digital marketing, and customer engagement—all tailored to the needs of artisan creators. By combining craftsmanship and digital tools, the guide supports artisans in reaching wider audiences, enhancing their visibility, and achieving sustainable growth in an increasingly digital economy.
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