1. Project Management and Dissemination
Objective: Ensure effective coordination, communication, and visibility of the project.
Key Actions:
✓ Kick-off Meeting (Greece): Establish project governance, roles, and responsibilities.
✓ Bi-monthly Online Meetings: Monitor progress and ensure timely implementation.
✓ Website and Social Media: Create and manage digital platforms to share updates, training materials, and project results.
✓ Dissemination Events:
✓ Mid-Term Online Event: Share interim results and success stories.
✓ Final National Events in Latvia, Greece, and Turkey: Present outcomes and promote sustainability.
2. Development of Training Materials and Workshops for Online Shop Creation
Objective: Equip artisans with digital and entrepreneurial skills to build and manage online shops.
Key Actions:
✓ Creation of Training Materials:
✓ Step-by-Step Guide for Online Shop Creation (Etsy, Shopify, etc.)
✓ Video Tutorials on Digital Entrepreneurship (5–10 minutes each)
✓ Platform-Specific Content Creation Guide covering branding, storytelling, and customer engagement
✓ Practical Workshops and Webinars:
✓ 4 In-person Workshops (Latvia, Greece, Turkey) focusing on e-commerce, pricing, and marketing
✓ 2 Online Webinars on digital marketing and SEO for artisans unable to attend in person
✓ Pilot Testing and Evaluation:
✓ Beta testing of materials with artisans
✓ Evaluation Report summarizing feedback and recommendations
3. Learning, Teaching, and Training (LTT) Events & Travel
Objective: Strengthen artisanal and digital skills through international learning and exchange.
Key Actions:
✓ Kick-off Meeting (Greece): Team-building and alignment on objectives
✓ LTT Event (Latvia):
✓ Focus on advanced craft techniques, e-commerce training, and cross-cultural learning
✓ Participants from Greece and Turkey join Latvian artisans for hands-on sessions
Expected Results:
✓ Participants transfer newly gained skills to local artisans
✓ Development of market-ready products that combine traditional and modern styles
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